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Franchise Opportunities at OTB

On The Border is a well-established and unique brand delivering bold, Border-style food, hand-crafted beverages, and good times across our domestic and international platform. We believe a hands-on approach in our restaurants and strongly support our franchise partners!

Northpoint On The Border

Established 1982

Our Story

It all started with three friends and a few shots of tequila with the idea to share bold, Border-style food with the world. So, in October of 1982, they opened the first On The Border at the corner of Knox and Travis in Dallas, Texas.

On The Border quickly became and remains today the hot spot for great margaritas, fresh-pressed tortillas, tableside guacamole, chips as big as your head, sizzling fajitas, Border-style food and good times. Today, OTB is in 26 states and internationally.

Who We Are

Our Purpose

To celebrate bringing people together around the food they love.


Have fun, Make money, Be the Best!


The service, food & overall experience makes us your go-to Mexican restaurant.

Leadership Principals

People First, Hospitality Driven, Financially Strong.

OTB Building Images

On The Border Franchise Process

How It Works & Steps to Ownership

We have an efficient approval process for potential Franchise Partners. It all begins with Pre-Qualification. We then gather all relevant information through the Request for Consideration form. We discuss regions of interest and even introduce you to the Executive Team here at our Restaurant Support Center. The final step in the Franchise Process includes submitting and approving all legal documentation required to establish the relationship.

Once agreements are reviewed, approved and closed, our Restaurant Support Center helps get your teams trained and ready for the Grand Opening.

Step 1 Pre-Qualification

  • Submit an inquiry about franchise opportunities
  • Attend initial introductory phone call
  • Submit Request for Consideration Form
  • Sign and return Franchise Disclosure Document and Non-Disclosure Agreement

Step 2 Initial Meeting

  • Complete Franchise Application and Background Check Authorization Forms
  • Discuss regions of interest
  • Meet our Executive Restaurant Support Team for Discovery Day
  • Visit On The Border restaurants

Step 3 Joining the OTB Team

  • Provide Entity Information Documents
  • Complete Territory & Franchise Agreements
  • Review all documents with Legal
  • Schedule the Closing to Sign Agreements
  • Train and Prep for Grand Opening
OTB Patio Bar Image

Our Team is Ready to Support You

  • Operations & Training
  • Marketing
  • Supply Chain
  • Information Technology

Our National Locations

On The Border has 110 Corporate locations across 26 states, with 8 additional Franchise locations across Texas, Florida, South Dakota, California, and Nevada.


Our International Locations

Enjoy your favorite Tex Mex overseas! On The Border also has a vast network of Franchise locations in South Korea.

    Interested? Become an owner today.

    Complete the below request for consideration form if you are interested in owning your own On the Border franchise. Our team will contact you and continue with next steps.

    * = Required

    1. Contact Information

    2. Franchise Details

    Do you, your partners and business entities have a total liquidity of at least $1.0MM USD or $500K USD per restaurant? Location? *

    Do you, your partners and business entities have a total net worth of at least $3.0MM or $1.5MM per restaurant for 3 or more locations? [International: At least $5.00MM USD] *

    Which region are you requesting to build your On the Border restaurant?

    Do you or your partners have restaurant Operations or Management experience? *

    Enter relevant experience here *

    Please attach a resume, third party references or any other items of relevance.

    Allowed filetypes: PDF, PNG, or JPG. Filesize max 3MB.

    Questions? Feel free to email our team.

    Successful Submission

    Thank you for your interest.

    We'll be in contact shortly.

    Questions? Contact us at