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Franchise Opportunities at OTB

On The Border is a well-established and unique brand delivering bold, Border-style food, hand-crafted beverages, and good times across our domestic and international platform. We focus on excellent service, great food and a fun, festive atmosphere. We believe in a hands-on approach in our restaurants and strongly support our franchise partners!

Northpoint On The Border

ESTB. 1982

Our Story

It all started with three friends and a few shots of tequila with the idea to share bold, Border-style food with the world. So, in October of 1982, they opened the first On The Border at the corner of Knox and Travis in Dallas, Texas.

On The Border quickly became and remains today the hot spot for great margaritas, fresh-pressed tortillas, tableside guacamole, chips as big as your head, sizzling fajitas, Border-style food and good times. Today, OTB is in 26 states and internationally.

The Franchise Process at OTB

We have an efficient approval process for potential Franchise Partners. It all begins with Pre-Qualification. During the second step of our Franchise process, we gather all relevant information through the Franchise Application form. We discuss regions of interest and even introduce you to the Executive Team here at our Restaurant Support Center. The final step in the Franchise Process includes submitting and approving all legal documentation required to establish the relationship. Once agreements are reviewed, approved and closed, our Restaurant Support Center helps get your teams trained and ready for the Grand Opening.

STEP 1: Pre-Qualification

  • Submit an inquiry about franchise opportunities
  • Attend initial introductory phone call
  • Submit Request for Consideration Form
  • Sign and return Franchise Disclosure Document and Non-Disclosure Agreement

STEP 2: Initial Meeting

  • Complete Franchise Application and Background Check Authorization Forms
  • Discuss regions of interest
  • Meet our Executive Restaurant Support Team for Discovery Day
  • Visit On The Border restaurants

STEP 3: Joining the OTB Team

  • Provide Entity Information Documents
  • Complete Territory & Franchise Agreements
  • Review all documents with Legal
  • Schedule the Closing to Sign Agreements
  • Train and Prep for Grand Opening

All Departments Are Here To Support You

Operations & Training



Information Technology

Our National Locations

On The Border has 114 Corporate locations across 26 states, with 8 additional Franchise locations across Texas, Florida, South Dakota, California, and Nevada.


Our International Locations

Enjoy your favorite Tex Mex overseas! On The Border also has a vast network of Franchise locations in South Korea including 7 locations in Seoul, 1 in Suwon, 1 in Jungdong, 1 in D-Cube City, 1 in Daejeon, and 1 in Busan.